Seo Hosting Wikipedia

Seo Hosting Wikipedia

Free Practical SEO

SEARCH ENGINE OPTIMISATION

In this article we aim to provide you with some basic steps you can take to dramatically increase the visibility of your website in natural search engine results and drive more sales with your only expense being your time.

Effective SEO is achieved by having a complete knowledge of the integral workings of the internet and expert knowledge of how to process this information and put it in place. There are a number of key factors that contribute to the success of your website, most notably Quality & Relevance and Popularity.

Quality: This covers things such as the folder structure of your site, site content, descriptions and keywords, ease of use and navigation.
Relevance: Relevance generally refers to things such as your domain name, amount of content, external links from your site and your keywords and descriptions.
Popularity:We don’t mean how many visits you get here (that is a large misconception) we mean who links to your website from their website e.g. industry sites, business directories etc.

QUALITY & RELEVANCE

Site Structure

The first thing to consider is obviously the domain name you choose. It’s important for corporate identity and protect your brand to buy at least the.com and.co.uk for your company name but before starting your consumer facing website think about the relevance of your company name vs your product range. For example if your company name is Jo Bloggs Ltd and you sold building materials, is jobloggs.com the right domain name to use or would buildingmaterials.com be better? A good idea is to have both, the first for a corporate website describing your business and history etc. and a domain name that better describes your actual products for an ecommerce enabled site.

Firstly make sure that where possible your page names reflect their content e.g. a page about lawnmowers should not be called “product12.html” but be called “lawnmowers.html”. This then also applies to your folders on your web server, for the same example this should be something like mycompany.com/gardening-products/lawnmowers.html

Notice the separating of the folder/category title in this example being “gardening-products” as opposed to “gardeningproducts” adding the “-” makes the URL clearer and easier to read. For page titles and images separate words with either “_” or “-”, avoid using spaces as these are replaced by ” ” in the internet browsers.

Sitemap

You should also include a sitemap.xml file on the root of your server. This is essentially a simply formatted text file that provides information about all of the pages in your website in one file. If the software that you used to create your website provide one automatically you can generate one at XML Sitemaps for free at xml-sitemaps.com.

Site Content

Think carefully when creating the pages of your website, inserting lot’s of images can make the page look clumsy and take a long time to load.

Images

If you use any images always make sure to give them a description using the “ALT” value. ALT means “Alternate Text” and is very important for the search engines to understand what the image relates to, so for example for your websites logo the source code would look like;

Note also the name of the image “my_logo.gif” gives an idea of what it is there to describe.

Links

Any links whether they are internal or external, from text or from an image, should have a description or “title” value. This helps in two ways, firstly by telling the search engine more information about what it will find and also for adding valuable text & keywords into your page. For example if this were a link to your “About Us” page it might look like:

<a target=”_new” rel=”nofollow” href=”http://www.blockstopper.net/browse.php?u=Oi8vZXppbmVhcnRpY2xlcy5jb20vYWJvdXRfdXMuaHRtbA==&b=13″ _mce_href=”http://www.blockstopper.net/browse.php?u=Oi8vZXppbmVhcnRpY2xlcy5jb20vYWJvdXRfdXMuaHRtbA==&b=13″>About Us</a>

Textual Content

Having plenty of relevant text is essential, though “RELEVANT” is the key word here! Pages and pages of text are going to bore your visitors just as lots of images will confuse them. If you aren’t sure about where to start the best thing to do is look at your competition. Do a search in Google for the keywords you want to get high rankings for and look in detail at the first ten results for the following things:

Title – In the top of your browser
Use of the keyword(s) within their pages
How long their product descriptions are
Are they using external content such as linking or embedding Wiki articles or user reviews

Navigation

Would you go on holiday and not take a map (or GPS!) if not and there were no street signs how would you know where to go?This is exactly the same for your website if you have poor navigation your visitors won’t hang around they will go to your competition. The same is true with the search engine spiders if they can’t “crawl” your website easily they won’t bother. The XML sitemap is a good start but there are some simple things you do with the rest of the navigation for SEO purposes. Firstly (taking into account the links section of this document) where possible use text links with CSS styling for your menus as opposed to images. Have more than one menu, for example a “top menu” and a “side menu”. A common use of this would be to have the “About Us & Contact Us” type links in the “top menu” and “product category” type links in a “side menu”. The more direct links to your content pages the better.

External Links & Content

Linking to external websites and specifically to similar or related content is a very useful tool for the search engines perception of the importance of your site. There are masses of freely available content you can use from YouTube videos through to product ratings, Wikipedia content and News Feeds.

Embedding External Content

There are many different ways you can embed external content within your website, for example some packages come with their own RSS Widget’s to allow you to easily embed RSS feeds from anywhere. The most common ways to embed external content are:

RSS Feeds for news feeds and frequently updated content
Widgets – often used for embedding weather information and location maps
External Embed – Such as embedding Videos from YouTube where the content is hosted elsewhere or product reviews.

RSS Feeds

RSS Feeds or “Really Simple Syndication” as it stands for are structured in a very similar way to your XML sitemap. They are essentially the textual content from external web pages that can be “pulled” into your website. There are a number of reasons why it is great to embed them;

The content in the Feed changes often which makes your website more “alive” to the search engines, very useful if you don’t change the content regularly as the more frequently your website changes the more frequently the search engines will visit your website.
If you have space to fill on your site they can provide free relevant up to date content which looks professional and is informative for your visitors.

Widgets

Widgets are a great way to add content to your site, you might have noticed local weather or travel information on a local businesses website. There are millions of widgets available on the web, some good places to start are widgetbox.com and bravenet.com.

External Embedding

Embedding external content is perhaps the easiest way to add someone elses content to your website. You’ll notice on a lot of websites such as YouTube you’ll have a “share this” or “embed” area which will contain code similar to the following:

All you then need to do is paste this code into your webpage where you want it to appear.

POPULARITY

So you’ve now made your website as search engine friendly as possible, we now need to give them a bit of help to find you and start indexing your site. We now need to consider the following areas;

Inbound Links
Search Engine Submission
Social Networking

Inbound Links

Links from other websites are an important tool for increasing your popularity. Not only will you get more visitors but the search engines will also hold your website in higher regard the more people who are linking to you. There are some really easy and again free ways to do this;

Press Releases
Business Directories
Networking Forums

Press Releases

This is one of the most powerful free tools, a well written press release both promotes your company to potential customers and can create hundreds of back links to your website. They are often picked up by automated RSS readers and can very quickly spread around the web. You can also create as many as you want! A few things to bear in mind when you write the release are, make it catchy, always write in the third person, where you can include your logo always do and always put a link back to your website where you can.

Business Directories

Business directories are a great way to get some genuine static links to your site, take the time to fill out as much content as you can and be careful which categories you place your business in. A quick web search for “Free Business Directories” brings up hundreds, a few examples are:

freeindex.co.uk

brownbook.net

trustpilot.com

http://www.ukbizdir.co.uk

Networking Forums

These are a great place to go and promote your website as well as take advantage of free back links. Most of these sites let you have a link in your forum post signature (though on some you have to post X posts first). A few popular ones are:

ukbusinessforums.co.uk

forums.teneric.co.uk

Social Networking

Social Networking for Business is still not being used as much as it should be though websites such as Facebook and Myspace are very highly ranked by the search engines and having a page for your business can prove very useful. You should also encourage your employees to “become a fan” or join your network as you never know who their friends might be – they might just be your target market. Some of these networks such as Facebook also allow you to have a sub-domain such as network.com/mycompany. A few of the biggest are:

facebook.com

linkedin.com

Another useful tool for your website is to add a way for your visitors to add a link to your website on their own Social networking page. People are often using this now to save their “Favourites/BookMarks” so that they are accessible wherever they might be, tools such as “addthis” make it very easy to include these on your site.

TRACKING YOUR SUCCESS

There are a number of free statistical tools available such as from statcounter.com and Google Analytics (google.co.uk/analytics) that will provide yo

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