Local Seo
Local Seo
Local SEO for Small Business
Search engine optimization has become a very important aspect of any business’s marketing plan. Especially for small businesses, local SEO has become a necessary component of helping customers find businesses in their area. As people become more reliant on search engines, it is becoming extremely important for small businesses to be visible on the internet when local customers are performing searches. Here are a couple ways to increase online search visibility and drive sales.
Keywords
Keywords and key phrases are the cornerstone to any search engine optimization plan. Researching the dominant keywords for a particular industry helps guide the website’s content. Many keyword tools not only provide information on which words are popular, but they also give data on which keywords are used in a particular geographic area. Targeting the keywords used in a business’s location will ultimately help search engines locate the company website and drive traffic to the site. When thinking about local SEO, customers in close proximity are of the utmost importance. Learning their search habits is essential.
Company Website
Once the keywords are identified, it is necessary to optimize the company website. Starting a blog is an excellent way to update the site with relevant content. Blog posts should be focused on the target market’s set of interests. For example, if the business is a grocery store, blog posts about recipes, sales throughout the store, and important food related news are all great topics to keep in rotation. The blog should focus on keywords identified during the initial research and be updated regularly to keep up with trends. The website should also have the most up to date information as possible. This is especially true for company information such as address and phone number. One of the main goals of local SEO is to have the business location appear on online maps. An accurate address is necessary to do this.
Social Networks
As social networks grow, they are gaining more power for the act of link building. Sites like Yelp and Foursquare, which encourage a social aspect of visiting and reviewing various locations, have the power to create widespread interest in a company. They also help connect local business and make it easy to work together toward a common goal. Reciprocal link building can be incorporated into a marketing plan to increase search visibility and benefit everyone involved.
SEO: How to approach companies?
In my local area I’ve come across several websites that could use my help in regards to SEO. How should I approach them to offer my services?
You need to appeal on a profit basis. Most companies fail to fully grasp the impact better search rankings can have on their bottom line, and won’t appreciate technical information about SEO. If you can calculate their reach based on detailed keyword research and their current rankings, and then explain in simple terms by how much you could increase their reach and therefore their profit, you might have a fighting chance.
Local SEO and Google Places
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