An Explanation About SEO

An Explanation About SEO

An Explanation Of SEO – Search Engine Optimization

For those of you new to promoting websites on the internet, SEO stands for search engine optimization. SEO is the act of optimizing a website so that the search engines know where to index or place the site correctly in their search results pages.

The job of a search engine like Google, Yahoo, or Bing is to serve up the most relevant results to any given search. In order to do that it crawls and reads the pages of every website that it’s aware of on the Internet, and indexes it based on what it sees. Proper SEO helps search engine’s do their job.

There are several aspects to good SEO. There are on-site and off-site factors that must be taken into consideration. On-site factors are things such as the title of the site (URL), page titles, internal links (links within the site itself), use of H1, H2, H3 tags, the bolding of important words, Alt tags on image, etc..

It’s a great idea to incorporate all of your on-site factors when the website is being built. That way you’ll have a good base to build on. A good website designer will include all the things that the search engines are looking for, as the site is designed and developed, but it is also possible to take an existing site and add any SEO factors that are missing.

Off-site factors include things such as links to your site from other sites (the higher the authority the better), anchor tags from other sites (the words that link to your site from other sites), links from video sites, topical relationship of sites that link to yours, etc. Off-site factors are also links to your site or blog from other blogs or comments on other blogs.

Off-site factors can come from other site owners linking to your site because they think the content would be of interest to their readers. It can also be self-generated by creating your own off site content like extra off-site blogs, Hub pages, Squidoo lenses, and Ezine articles like this one.

On-site factors used to be the most important factors on a website. That is quickly becoming old-school because there are more and more websites competing for the first pages of the search engines. On-site factors are still very important to getting indexed correctly; especially for local or low competition keywords. But now it seems they remain merely an important core of a good website.

With competition for the first 10 spots on Google getting stiffer and stiffer off-site factors have become more and more important. As a matter of fact it’s impossible to compete in today’s world at a national or global level without making sure that all of your off-site factors are being updated and added to on a regular basis.

To sum things up: For low competition keywords, especially where people are typing a location into their search, like “Chiropractor in Lake Worth Florida,” on-site SEO may be all you need. But for national and global searches, or highly competitive search terms (which are the majority of sites on the web today) it’s going to take more work and plenty of off-site SEO.

For more information about SEO and how it’s done visit Action Website and SEO .

Why don’t I have a PR (Page Rank)?

I am puzzled why I don’t have a page rank i.e. I have a PR0.

My personal blog (on WordPress) is about 6 months old, I have my own domain, have over 1000+ in bound links from other personal blogs, have a 400,000+ Alexa ranking, 18,000+ ranking in Technorati, am indexed in Google (as my stats show people coming from Google search). I am not one of those sites with just links, I write content of my life and my interests. I know my ranking is not high but that proves I am at least on the search engine maps and am indexed.

I know from reading from SEO sites that it is a combination inbound, outbound, site relevancy, quality of the inbound links etc etc. so I should at least have some kind of PR right? It just doesn’t make sense. Putting my address down in http://www.digpagerank.com shows up as PR0.

Also how long does it take to get a PR?

Can someone tell me where I am going wrong, offer an explanation to this and what I need to do to at least get a PR.

It’s hard to tell what’s wrong without seeing your site, but heres a few ideas:

First pagerank is generated by Google and is always several months out of date – Google is just finishing up a new pagerank/backlink update but even so, the data that they are showing is several months old. They do that on purpose, they really don’t want webmasters obsessing about page rank.

I’d recommend signing up for google webmaster tools (it’s free)
http://www.google.com/webmasters/ In there they have a pagerank tool, under “Crawl stats” that tells you, in general terms, where your PageRank is. Google has said that this tool is much more accurate then the pagerank on the tool bar.

Next, just having links doesn’t mean you’re getting pagerank. Google is wise to most of the tricks that we (webmasters) have used in the past to boost pr and has discounted a lot of it. You say you have over 1,000 links -that’s quite a bit for a six month old blog, you may be being penalized.

Also, lots of times webmasters use certain tricks that keep pagerank from passing to their link partners – (nofollow tag, using redirects instead of linking directly to the page) and unless you look closely you probably won’t see it.

Try the google link query to see what google is seeing as far as links go, use the following:

link:www.YourDomain.com

This query will return (some of) the links that google sees pointing to your site.

Also use:

site:www.YourDomain.com

to see how many of your pages are indexed.

Lastly, try to forget about pagerank and just build good content for your blog –that’s what ALL the search engines want and they reward those sites that have it —-regardless of what you pagerank may be.

Hope this helps,

Dave

http://www.affiliateprofitcenter.com

Web Wise Media Video – Explanation of Organic SEO